Privacy policy
Last updated: October 25, 2026
In short
- We collect what we need to sell you a membership and run the NOVAVO app.
- Your family's recordings are yours. We never sell them and never use them for advertising.
- A service from OpenAI turns each recording into written words. It does not keep the audio and does not train on it.
- Our app's servers are in the United States.
- Email support@getnovavo.com to see, correct or delete what we hold about you.
Who we are
NOVAVO is run by Evjen Legacy AS (org. no. 937 650 701), Snarefjellet 96, 1481 Hagan, Norway. For data protection law, Evjen Legacy AS is the controller of your personal information. You can reach us at support@getnovavo.com.
What this policy covers
This policy covers our shop at getnovavo.com, which runs on Shopify, and gives the short version for the NOVAVO app at app.getnovavo.com. The app has its own privacy policy at https://app.getnovavo.com/legal/privacy.html, and that policy is the complete word on the app and on recordings.
The advertising and tracking described here happen in our shop only. The app runs no advertising trackers.
What we collect in the shop
- Contact details: your name, email address, phone number, billing address, and a delivery address if you send us one for a printed book.
- Payment details: your card or other payment details and the payment confirmation. Shopify and its payment partners process these; we never see your full card number.
- Account details: your login, preferences and settings.
- Orders: what you look at, put in your cart, buy, cancel or ask to refund.
- Messages with us: what you write when you email support.
- Device and usage details: your browser, device, IP address, and how you use the shop, collected with cookies and similar tools (see "Cookies" below).
We get this from you, automatically from your device, and from the companies that run parts of the shop for us.
What the NOVAVO app keeps
- Voice recordings, the written words made from them, stories with their titles and summaries, book and chapter titles, the questions a family writes, a cover photo if one is added, and messages typed into the app's help chat.
- The names and email addresses of the people a family invites.
- For the person who answers the questions: a first name, a time zone, whether to call them he, she or they if the family tells us, and a mobile number if they answer by text.
When you buy, our shop sends your order to the app so it can set up your account. The app keeps only the order's email address, our order number, which NOVAVO items were on it, and when it arrived. It does not keep your name, address or payment details.
How we use it
- To fill your order and run your membership: taking payment, setting up your account, sending account emails, and shipping a printed book.
- To make your family's book: turning recordings into written words and sorting them into stories.
- To send the questions your family chooses, by the family's own phone or by our text messages (see "Text messages" below).
- To help you when you write to support.
- To keep things safe: checking logins, and finding and stopping fraud or misuse.
- For marketing in the shop: emails you can unsubscribe from at any time, and measuring our ads on Facebook and Instagram. Recordings and anything else in the app are never used for marketing or ads.
- To meet the law: bookkeeping, tax, and answering lawful requests.
If you live in the EEA, the UK or Norway, our legal grounds are: the contract with you (your order and membership), our legitimate interest in running and protecting the shop and the app, your consent (for example marketing cookies and our text messages), and our legal duties.
Recordings and AI
Every recording a family keeps is turned into written words by a transcription service from OpenAI that does not keep the audio. OpenAI's tools then read that text to sort it into stories and give each one a title. This is how the book gets written, so it can't be switched off for a kept recording.
Some writing helpers send the text of a story to OpenAI only when someone taps them. Messages typed into the help chat go to OpenAI too. OpenAI does not use this content to train its models.
Who handles your information for us
We share personal information only with companies that do work for us, and only what each one needs. They include:
- Shopify: runs our shop, checkout and payments.
- OpenAI: turns recordings into written words and stories.
- Google, through Firebase and Google Cloud: hosts the app, its database, the stored recordings and our logs.
- Google Fonts: loads the app's typefaces, so your device's IP address reaches Google.
- Twilio: carries our text messages.
- SendGrid: sends the app's emails, such as your set-up link and password resets.
- Sentry: receives error reports when something breaks in the app, with text, typing, pictures and sound hidden.
- Stripe: holds card details for accounts billed through Stripe.
- Meta, through our tracking partner wetracked.io: measures our ads on Facebook and Instagram using the Meta Pixel in our shop.
- Apps added to our Shopify shop: tools for things such as marketing emails, order tracking, order handling, bundles, forms and payment disputes. Each can see the order and customer details its job needs.
The app's privacy policy says what each app service receives. We may also share information when the law requires it, to protect our rights or the safety of others, or if the business is sold or merged.
Shopify
Our shop is hosted by Shopify, which processes your information to run the shop. Shopify may also use information about your visit, together with what it learns across other shops, for its own features, and for that use Shopify is responsible. Shopify's Consumer Privacy Policy explains this, and you can use your rights with Shopify through https://privacy.shopify.com/en.
Advertising
We use the Meta Pixel, through wetracked.io, to see which of our ads work and to show our ads on Facebook and Instagram to people who visited the shop. Meta and wetracked.io follow their own privacy policies. Under some US state laws this counts as "selling" or "sharing" personal information for targeted advertising. You can opt out by emailing us, through the cookie choices in our shop where shown, or in your Meta ad settings.
We do not sell recordings or anything else in the NOVAVO app.
Cookies
The shop uses cookies and similar tools to keep your cart, run checkout, remember your settings, count visits and measure our ads. Where the law asks for your consent, the shop asks you first, and you can say no to everything except what the shop needs to work. You can also block or delete cookies in your browser, though the cart and checkout may then stop working.
The app uses only what it needs to sign you in and run. It uses no advertising cookies.
Text messages
Some families send their questions by text. This section explains what we collect to do that.
The number. The family gives us the mobile number of the person who will answer, with a first name and a time zone. We use it only to send that person the questions the family chooses, each with a link to record an answer. We don't sell it and don't use it for advertising.
Consent comes first. The first message always comes from the family's own phone, never from our system. When the person opens the link, reads what they are agreeing to and taps to agree, we record that consent. Only then can our system text them. Agreeing to texts is never a condition of buying anything.
What we send and how often. A question the family has chosen and a link to answer it. The family decides when each question goes, so how often varies. If a question waits 7 days without an answer, we may send one reminder. We send no texts between 9 pm and 9 am in the person's own time zone, and no marketing texts. Message and data rates may apply. We never charge for a text.
How to stop. Every text carries a link that stops the texts with one tap. Where our texts come from a phone number, replying STOP works too, or ARRET in French. Where a text comes from the name NOVAVO instead of a number, replies can't reach us, the text says so, and the link is the way to stop. Stopping the texts never deletes a recording, a story or an account.
Help. Reply HELP where replies work, or AIDE or INFO in French, or email support@getnovavo.com.
What we keep. The consent record (when, the exact words shown, how they agreed, and when they stopped) for as long as the account exists. Whether each text arrived. A one-way fingerprint of a stopped number, so we can never text it again without keeping the number itself. A reply that is not a keyword is read by a person here and never passed to the family. A reply to our texts that we have acted on is deleted 90 days after it arrived; one we have not yet been able to act on is kept until we have.
Sharing. Text messaging originator opt-in data and consent are not shared with third parties or affiliates for marketing or promotional purposes. The only company that handles the number is the messaging provider that delivers the text.
Where. The countries where our system can send texts are listed in the app's privacy policy. Everywhere else, the family sends each question from their own phone.
Where your information is kept
The app's servers are in the United States (Google). Shopify and the other services above may process information in other countries too. When we move personal information out of the EEA, the UK or Norway, we rely on recognised safeguards such as the European Commission's Standard Contractual Clauses, unless the country is recognised as protecting data well enough.
How long we keep it
- Recordings, their words, stories and books: for as long as the NOVAVO account is open, unless someone deletes them sooner. A deleted recording can be restored by us for 7 days; after that it is gone. The database is backed up every day, and each backup is kept for 7 days.
- Orders and payments: as long as Norwegian bookkeeping law requires.
- Support emails: as long as we need them to help you and to handle any claim.
- Text consent records: as set out under "Text messages".
We never delete a recording on our own when a membership ends. We can't promise to store anything forever, so we suggest you use "Download everything" now and then to keep your own copy. It is free on every account.
Deleting
In the app you can delete a recording from its own page, a book from inside that book, and your whole account in Settings. Deleting your account removes your books, recordings, stories and their audio, the share links you made, and the access you gave others. Cancelling a membership or stopping the texts deletes nothing. You can also ask us by email.
Your rights
Depending on where you live, you may have the right to:
- see the personal information we hold about you;
- have it corrected;
- have it deleted;
- get a copy you can take elsewhere;
- opt out of "selling" or "sharing" for targeted advertising;
- unsubscribe from our marketing emails at any time (we still send emails about your account and orders).
If you live in the EEA, the UK or Norway, you can also object to some uses, ask us to restrict them, and withdraw your consent at any time. Withdrawing consent does not undo what we did before.
To use any right, email support@getnovavo.com. We may need to check it is you first. Someone you authorise can ask for you, with proof that you authorised them. We will not treat you differently for using your rights.
Complaints
Tell us first at support@getnovavo.com and we will try to put it right. You can also complain to Datatilsynet, the Norwegian Data Protection Authority, or to the data protection authority where you live.
Children
NOVAVO is for adults. We don't knowingly collect personal information from children under the age of majority where they live. If you think a child has given us information, email us and we will delete it. We have no actual knowledge of selling or sharing the personal information of anyone under 16.
Security
We protect your information with care, but no system is perfectly secure. Please don't send us anything sensitive over an unsafe channel. If you have an account, keep your password to yourself.
Changes to this policy
We may update this policy. When we do, we post the new version here and change the date at the top. If a change matters for you, we tell you by email where the law requires it.
Contact
Email support@getnovavo.com, or write to Evjen Legacy AS, Snarefjellet 96, 1481 Hagan, Norway.